Rick Crooker

Rick is a gifted senior executive with over 30 years experience in strategic planning, marketing, business plan development, sales management, commission plan design, and leadership development. Rick’s focus and strength has been in the areas of organizational design and leadership.

Rick has been recognized for his talents and his professional career has included a variety of senior executive positions with both The Royal Bank of Canada and American Express, Canada and the U.S. At The Royal Bank he was instrumental in changing the way Canadians bank as he developed, launched and managed the bank’s entry into ATMs. As a Senior Executive for American Express, Rick was responsible for the restructuring, business growth and functional management of their North American Merchant Relationship division. The division encompassed over 2.5 million merchant relationships, US$230 billion in billed business and a staff of over 500. He grew the business by an average of 12% a year over 5 years. He was also a Director of and played and instrumental role in the creation of the Amex Bank of Canada.

Rick is a gifted public speaker and is frequently invited as a keynote speaker at prestigious venues. He has addressed numerous conferences and corporate gatherings on subjects ranging from “Planning in Uncertain Times” to “Leadership – Where to find it” and “Change – Real or Artificial”.

Since starting his career as a consultant, Rick has advised both start-up and small to mid size businesses in the areas of Customer Relationship Management, Sales Plan Development and Organizational Design. Additionally, he has also provided advice and strategic direction to companies in the Insurance, Product Display and Health Care sectors in the U.S. and Canada.